Just Unveiled: The licensed, but still kid-aimed, Hot Wheels Custom El Camino Treasure Hunt...

We teased this tidbit yesterday, and most of you were able to figure out what it was.  And it appears a lot of you are excited to see it as well.  We agree, this is a good-looking model.

Hot Wheels appears to be taking a small break from fantasy Regular Treasure Hunts with the upcoming Custom El Camino, but are they?  Yes, it is licensed, and yes, it is a classic, but how often do you see an El Camino puttering down the street with a rocket engine in its bed?

The Custom El Camino is a great casting, and it was done in this style as part of Mattel's "Team Hot Wheels" branding, which is clearly aimed at kids.  We have said a lot lately that the regular TH's are there to create more young collectors, and this may be the best example of that.  

So yes, we will pick one up if we see it on the pegs, but we will leave anymore we come across.  What will you do?